TurboTax AI vs H&R Block AI: Intuit Assist vs AI Tax Assist
Bottom line
Both put an AI assistant inside the filing flow. H&R Block says more filers qualify for its free tier (about 52% vs roughly 37%). TurboTax adds a ChatGPT integration.
Not tax advice. Some links may be affiliate links; disclosure.
Side by side (company statements, verified Oct 16, 2026)
- AI assistant: TurboTax Online offers AI-Powered Intuit Assist [1]; H&R Block offers AI Tax Assist in DIY Online and Desktop. [2]
- Free tier eligibility: TurboTax says roughly 37% of taxpayers qualify for Free Edition [3]; H&R Block says about 52% qualify for Free Online. [4]
- ChatGPT integration: TurboTax has tools inside ChatGPT. [5] We found no equivalent announced by H&R Block.
- Human review: H&R Block offered free tax pro review to new paid DIY Online clients through Feb. 28, 2026. [2]
Our take so far
If your return is simple, start with whichever free tier you qualify for; H&R Block's is broader by its own numbers. If you already live in ChatGPT, TurboTax's integration is a genuine convenience. We will add hands-on results before the 2027 season.
H&R BlockOfficial site (no affiliate link yet).
Visit H&R Block →TurboTaxOfficial site (no affiliate link yet).
Visit TurboTax →Sources
- TurboTax Online: tax software and pricing Verified Oct 16, 2026
- H&R Block investor release: AI Tax Assist and Tax Season 2026 Verified Oct 16, 2026
- TurboTax: Compare TurboTax Online products Verified Oct 16, 2026
- H&R Block: Online tax filing Verified Oct 16, 2026
- TurboTax Support: How do I access TurboTax tools in ChatGPT? Verified Oct 16, 2026
FAQ
Which has the better AI?
We have not completed hands-on testing yet. Based on company statements, both offer in-product AI answers; H&R Block also offers it in desktop software.
Keep reading
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